As part of CITY POOL's respectful foray into the world of branding we've been taking a look around. For ourselves and others we've made a little compendium as an entry point into the world of branding via some basic info about of the best know firms. We chose the following 13 firms: Arnell group, The Brand Union, Chermayeff & Geismar, Futurebrand, Interbrand, Landor, Lippincott, Minale Tattersfield, Sterling Brands, Saffron Consultants, Siegel+Gale, vsa Partners, Wolff Olins, and compared the basic facts of:
1. When they were started and by whom.
2. How many people they employ.
3. How many locations they have.
For each firm we also included a great sample identity,
and a sample identity that we feel is not so great.
1. When they were started and by whom.
2. How many people they employ.
3. How many locations they have.
For each firm we also included a great sample identity,
and a sample identity that we feel is not so great.
Download the PDF here, the firm logos link to there respectful sites,
and there are some Easter egg links in there as well.
and there are some Easter egg links in there as well.
